Industry
Industry
Fintech
Fintech
Headquarters
Headquarters
Bozeman, MT
Founded
Founded
2018
Company size
Company size
50-100
Challenge
Credova’s online financing journey lacked a cohesive brand system and consistent UX, leading to fragmented experiences, lower trust signals, and friction throughout the product.
Approach
Redesigned Credova’s brand identity and product experience in parallel, enhancing the logo, voice, and visual design system while rebuilding core UX/UI patterns to improve clarity, confidence, and conversion across the consumer financing journey.
My Role
Led a full brand identity refresh, optimizing logo, voice and tone, typography, color palette, and imagery across all touchpoints.
Designed end-to-end UX/UI for the consumer financing experience, from application through approval and checkout.
Built and scaled a design system, including reusable UI components, iconography, and consistent interaction patterns.
Collaborated cross-functionally with product, engineering, and marketing to align brand, UX, and implementation.
Results / Key KPIs
+25% application completion rate and +10% financing conversion rates by reducing the number of steps in the financing journey
-35% abandonment rate across multi-step financing flows
+25% in website engagement by increasing brand consistency across all product and marketing touchpoints
Optimized design and feature rollout through reusable UI components
-35%
Abandonment Rate
Abandonment Rate
+25%
Website Engagement Rate
Website Engagement Rate
+15-20%
Application Completion
Application Completion
Trusted by Professionals
Trusted by Professionals
A collection of testimonials from a few of my favorite clients.
Thank you for all of your amazing contributions over the years. It has truly made a huge difference and impact on the business.
Your design expertise has been invaluable from launching the first US product to crafting the global pitch deck that has reached 1000s of merchants worldwide.
Sebastian Siemiatkowski
CEO, Klarna
Jeff’s commitment to excellence goes beyond just precision—he embodies the entrepreneurial mindset in everything he does.
His ability to think strategically while maintaining a meticulous attention to detail sets him apart, making him an invaluable asset to any project or business endeavor.
Dustin Lopez
Owner, One Red Door Photo
Jeff was substantial, creative, thorough, and timely in designing our website. Through his suggestion, our website is now formatted to fit all mobile/tablet screen sizes for the convenience of our clients. We would highly recommend his expertise and talent to any business seeking a web designer.
Olivia Pavone
Owner, Paws Awhile Pet
Jeff created our website and has done a terrific job maintaining/updating it over the years.
His work is both timely and accurate - all at a reasonable price. I would recommend him to anyone looking to have a website created and/or serviced.
David Spangler
Co-founder, AciveMath, Inc.
Thank you for all of your amazing contributions over the years. It has truly made a huge difference and impact on the business.
Your design expertise has been invaluable from launching the first US product to crafting the global pitch deck that has reached 1000s of merchants worldwide.
Sebastian Siemiatkowski
CEO, Klarna
Jeff’s commitment to excellence goes beyond just precision—he embodies the entrepreneurial mindset in everything he does.
His ability to think strategically while maintaining a meticulous attention to detail sets him apart, making him an invaluable asset to any project or business endeavor.
Dustin Lopez
Owner, One Red Door Photo
Jeff was substantial, creative, thorough, and timely in designing our website. Through his suggestion, our website is now formatted to fit all mobile/tablet screen sizes for the convenience of our clients. We would highly recommend his expertise and talent to any business seeking a web designer.
Olivia Pavone
Owner, Paws Awhile Pet
Jeff created our website and has done a terrific job maintaining/updating it over the years.
His work is both timely and accurate - all at a reasonable price. I would recommend him to anyone looking to have a website created and/or serviced.
David Spangler
Co-founder, AciveMath, Inc.
Thank you for all of your amazing contributions over the years. It has truly made a huge difference and impact on the business.
Your design expertise has been invaluable from launching the first US product to crafting the global pitch deck that has reached 1000s of merchants worldwide.
Sebastian Siemiatkowski
CEO, Klarna
Jeff’s commitment to excellence goes beyond just precision—he embodies the entrepreneurial mindset in everything he does.
His ability to think strategically while maintaining a meticulous attention to detail sets him apart, making him an invaluable asset to any project or business endeavor.
Dustin Lopez
Owner, One Red Door Photo
Jeff was substantial, creative, thorough, and timely in designing our website. Through his suggestion, our website is now formatted to fit all mobile/tablet screen sizes for the convenience of our clients. We would highly recommend his expertise and talent to any business seeking a web designer.
Olivia Pavone
Owner, Paws Awhile Pet
Jeff created our website and has done a terrific job maintaining/updating it over the years.
His work is both timely and accurate - all at a reasonable price. I would recommend him to anyone looking to have a website created and/or serviced.
David Spangler
Co-founder, AciveMath, Inc.
Thank you for all of your amazing contributions over the years. It has truly made a huge difference and impact on the business.
Your design expertise has been invaluable from launching the first US product to crafting the global pitch deck that has reached 1000s of merchants worldwide.
Sebastian Siemiatkowski
CEO, Klarna
Jeff’s commitment to excellence goes beyond just precision—he embodies the entrepreneurial mindset in everything he does.
His ability to think strategically while maintaining a meticulous attention to detail sets him apart, making him an invaluable asset to any project or business endeavor.
Dustin Lopez
Owner, One Red Door Photo
Jeff was substantial, creative, thorough, and timely in designing our website. Through his suggestion, our website is now formatted to fit all mobile/tablet screen sizes for the convenience of our clients. We would highly recommend his expertise and talent to any business seeking a web designer.
Olivia Pavone
Owner, Paws Awhile Pet
Jeff created our website and has done a terrific job maintaining/updating it over the years.
His work is both timely and accurate - all at a reasonable price. I would recommend him to anyone looking to have a website created and/or serviced.
David Spangler
Co-founder, AciveMath, Inc.
Thank you for all of your amazing contributions over the years. It has truly made a huge difference and impact on the business.
Your design expertise has been invaluable from launching the first US product to crafting the global pitch deck that has reached 1000s of merchants worldwide.
Sebastian Siemiatkowski
CEO, Klarna
Jeff’s commitment to excellence goes beyond just precision—he embodies the entrepreneurial mindset in everything he does.
His ability to think strategically while maintaining a meticulous attention to detail sets him apart, making him an invaluable asset to any project or business endeavor.
Dustin Lopez
Owner, One Red Door Photo
Jeff was substantial, creative, thorough, and timely in designing our website. Through his suggestion, our website is now formatted to fit all mobile/tablet screen sizes for the convenience of our clients. We would highly recommend his expertise and talent to any business seeking a web designer.
Olivia Pavone
Owner, Paws Awhile Pet
Jeff created our website and has done a terrific job maintaining/updating it over the years.
His work is both timely and accurate - all at a reasonable price. I would recommend him to anyone looking to have a website created and/or serviced.
David Spangler
Co-founder, AciveMath, Inc.
Thank you for all of your amazing contributions over the years. It has truly made a huge difference and impact on the business.
Your design expertise has been invaluable from launching the first US product to crafting the global pitch deck that has reached 1000s of merchants worldwide.
Sebastian Siemiatkowski
CEO, Klarna
Jeff’s commitment to excellence goes beyond just precision—he embodies the entrepreneurial mindset in everything he does.
His ability to think strategically while maintaining a meticulous attention to detail sets him apart, making him an invaluable asset to any project or business endeavor.
Dustin Lopez
Owner, One Red Door Photo
Jeff was substantial, creative, thorough, and timely in designing our website. Through his suggestion, our website is now formatted to fit all mobile/tablet screen sizes for the convenience of our clients. We would highly recommend his expertise and talent to any business seeking a web designer.
Olivia Pavone
Owner, Paws Awhile Pet
Jeff created our website and has done a terrific job maintaining/updating it over the years.
His work is both timely and accurate - all at a reasonable price. I would recommend him to anyone looking to have a website created and/or serviced.
David Spangler
Co-founder, AciveMath, Inc.
Thank you for all of your amazing contributions over the years. It has truly made a huge difference and impact on the business.
Your design expertise has been invaluable from launching the first US product to crafting the global pitch deck that has reached 1000s of merchants worldwide.
Sebastian Siemiatkowski
CEO, Klarna
Jeff’s commitment to excellence goes beyond just precision—he embodies the entrepreneurial mindset in everything he does.
His ability to think strategically while maintaining a meticulous attention to detail sets him apart, making him an invaluable asset to any project or business endeavor.
Dustin Lopez
Owner, One Red Door Photo
Jeff was substantial, creative, thorough, and timely in designing our website. Through his suggestion, our website is now formatted to fit all mobile/tablet screen sizes for the convenience of our clients. We would highly recommend his expertise and talent to any business seeking a web designer.
Olivia Pavone
Owner, Paws Awhile Pet
Jeff created our website and has done a terrific job maintaining/updating it over the years.
His work is both timely and accurate - all at a reasonable price. I would recommend him to anyone looking to have a website created and/or serviced.
David Spangler
Co-founder, AciveMath, Inc.
Thank you for all of your amazing contributions over the years. It has truly made a huge difference and impact on the business.
Your design expertise has been invaluable from launching the first US product to crafting the global pitch deck that has reached 1000s of merchants worldwide.
Sebastian Siemiatkowski
CEO, Klarna
Jeff’s commitment to excellence goes beyond just precision—he embodies the entrepreneurial mindset in everything he does.
His ability to think strategically while maintaining a meticulous attention to detail sets him apart, making him an invaluable asset to any project or business endeavor.
Dustin Lopez
Owner, One Red Door Photo
Jeff was substantial, creative, thorough, and timely in designing our website. Through his suggestion, our website is now formatted to fit all mobile/tablet screen sizes for the convenience of our clients. We would highly recommend his expertise and talent to any business seeking a web designer.
Olivia Pavone
Owner, Paws Awhile Pet
Jeff created our website and has done a terrific job maintaining/updating it over the years.
His work is both timely and accurate - all at a reasonable price. I would recommend him to anyone looking to have a website created and/or serviced.
David Spangler
Co-founder, AciveMath, Inc.
Thank you for all of your amazing contributions over the years. It has truly made a huge difference and impact on the business.
Your design expertise has been invaluable from launching the first US product to crafting the global pitch deck that has reached 1000s of merchants worldwide.
Sebastian Siemiatkowski
CEO, Klarna
Jeff’s commitment to excellence goes beyond just precision—he embodies the entrepreneurial mindset in everything he does.
His ability to think strategically while maintaining a meticulous attention to detail sets him apart, making him an invaluable asset to any project or business endeavor.
Dustin Lopez
Owner, One Red Door Photo
Jeff was substantial, creative, thorough, and timely in designing our website. Through his suggestion, our website is now formatted to fit all mobile/tablet screen sizes for the convenience of our clients. We would highly recommend his expertise and talent to any business seeking a web designer.
Olivia Pavone
Owner, Paws Awhile Pet
Jeff created our website and has done a terrific job maintaining/updating it over the years.
His work is both timely and accurate - all at a reasonable price. I would recommend him to anyone looking to have a website created and/or serviced.
David Spangler
Co-founder, AciveMath, Inc.
Thank you for all of your amazing contributions over the years. It has truly made a huge difference and impact on the business.
Your design expertise has been invaluable from launching the first US product to crafting the global pitch deck that has reached 1000s of merchants worldwide.
Sebastian Siemiatkowski
CEO, Klarna
Jeff’s commitment to excellence goes beyond just precision—he embodies the entrepreneurial mindset in everything he does.
His ability to think strategically while maintaining a meticulous attention to detail sets him apart, making him an invaluable asset to any project or business endeavor.
Dustin Lopez
Owner, One Red Door Photo
Jeff was substantial, creative, thorough, and timely in designing our website. Through his suggestion, our website is now formatted to fit all mobile/tablet screen sizes for the convenience of our clients. We would highly recommend his expertise and talent to any business seeking a web designer.
Olivia Pavone
Owner, Paws Awhile Pet
Jeff created our website and has done a terrific job maintaining/updating it over the years.
His work is both timely and accurate - all at a reasonable price. I would recommend him to anyone looking to have a website created and/or serviced.
David Spangler
Co-founder, AciveMath, Inc.
Thank you for all of your amazing contributions over the years. It has truly made a huge difference and impact on the business.
Your design expertise has been invaluable from launching the first US product to crafting the global pitch deck that has reached 1000s of merchants worldwide.
Sebastian Siemiatkowski
CEO, Klarna
Jeff’s commitment to excellence goes beyond just precision—he embodies the entrepreneurial mindset in everything he does.
His ability to think strategically while maintaining a meticulous attention to detail sets him apart, making him an invaluable asset to any project or business endeavor.
Dustin Lopez
Owner, One Red Door Photo
Jeff was substantial, creative, thorough, and timely in designing our website. Through his suggestion, our website is now formatted to fit all mobile/tablet screen sizes for the convenience of our clients. We would highly recommend his expertise and talent to any business seeking a web designer.
Olivia Pavone
Owner, Paws Awhile Pet
Jeff created our website and has done a terrific job maintaining/updating it over the years.
His work is both timely and accurate - all at a reasonable price. I would recommend him to anyone looking to have a website created and/or serviced.
David Spangler
Co-founder, AciveMath, Inc.
Thank you for all of your amazing contributions over the years. It has truly made a huge difference and impact on the business.
Your design expertise has been invaluable from launching the first US product to crafting the global pitch deck that has reached 1000s of merchants worldwide.
Sebastian Siemiatkowski
CEO, Klarna
Jeff’s commitment to excellence goes beyond just precision—he embodies the entrepreneurial mindset in everything he does.
His ability to think strategically while maintaining a meticulous attention to detail sets him apart, making him an invaluable asset to any project or business endeavor.
Dustin Lopez
Owner, One Red Door Photo
Jeff was substantial, creative, thorough, and timely in designing our website. Through his suggestion, our website is now formatted to fit all mobile/tablet screen sizes for the convenience of our clients. We would highly recommend his expertise and talent to any business seeking a web designer.
Olivia Pavone
Owner, Paws Awhile Pet
Jeff created our website and has done a terrific job maintaining/updating it over the years.
His work is both timely and accurate - all at a reasonable price. I would recommend him to anyone looking to have a website created and/or serviced.
David Spangler
Co-founder, AciveMath, Inc.