Credova Brand Identity

Led a full Credova brand refresh, aligning logo, voice, and UX/UI systems to create a cohesive, scalable online financing experience.

Instacart Express UX
Instacart Express UX

Industry

Industry

Fintech

Fintech

Headquarters

Headquarters

Bozeman, MT

Founded

Founded

2018

Company size

Company size

50-100

Challenge

Credova’s online financing journey lacked a cohesive brand system and consistent UX, leading to fragmented experiences, lower trust signals, and friction throughout the product.

Approach

Redesigned Credova’s brand identity and product experience in parallel, enhancing the logo, voice, and visual design system while rebuilding core UX/UI patterns to improve clarity, confidence, and conversion across the consumer financing journey.

My Role

  • Led a full brand identity refresh, optimizing logo, voice and tone, typography, color palette, and imagery across all touchpoints.

  • Designed end-to-end UX/UI for the consumer financing experience, from application through approval and checkout.

  • Built and scaled a design system, including reusable UI components, iconography, and consistent interaction patterns.

  • Collaborated cross-functionally with product, engineering, and marketing to align brand, UX, and implementation.

Results / Key KPIs

  • +25% application completion rate and +10% financing conversion rates by reducing the number of steps in the financing journey

  • -35% abandonment rate across multi-step financing flows

  • +25% in website engagement by increasing brand consistency across all product and marketing touchpoints

  • Optimized design and feature rollout through reusable UI components

-35%

Abandonment Rate

Abandonment Rate

+25%

Website Engagement Rate

Website Engagement Rate

+15-20%

Application Completion

Application Completion

Trusted by Professionals

Trusted by Professionals

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