in Crafting Strategic Digital Experiences
in Crafting Strategic Digital Experiences
in Crafting Strategic Digital Experiences
Helping brands and startups design intuitive and engaging user experiences leveraging design thinking and user-centered testing.
Helping brands and startups design intuitive and engaging user experiences leveraging design thinking and user-centered testing.
Helping brands and startups design intuitive and engaging user experiences leveraging design thinking and user-centered testing.
Tools that I use on a daily basis.
Tools that I use on a daily basis.
Creative Cloud
Adobe suite of applications for design, web, development, photography, and more.
Explore My Projects
Explore My Projects
My work combines innovative thinking, business-aware design, and practical solutions to create designs that are not only unique but also strategically effective.
Airbnb Flexible Payments Solution
With a user-centered approach, the goal was to create an intuitive interface for an effortless checkout experience offering flexible payment options to help increase conversion.
$4B+ Order Volume Since Launch
+15% Average Order Value
+10% Conversion Rate
Airbnb Flexible Payments Solution
With a user-centered approach, the goal was to create an intuitive interface for an effortless checkout experience offering flexible payment options to help increase conversion.
Airbnb Flexible Payments Solution
With a user-centered approach, the goal was to create an intuitive interface for an effortless checkout experience offering flexible payment options to help increase conversion.
$4B+ Order Volume Since Launch
+15% Average Order Value
+10% Conversion Rate
Instacart Express + Loyalty Rewards
Instacart’s partnership with Klarna expands beyond Buy Now, Pay Later to include loyalty incentives, flexible financing options, cash pools for shared spending and same-day delivery.
+20% Average Order Value
+15% User Retention
+12% Checkout Completion
Instacart Express + Loyalty Rewards
Instacart’s partnership with Klarna expands beyond Buy Now, Pay Later to include loyalty incentives, flexible financing options, cash pools for shared spending and same-day delivery.
Instacart Express + Loyalty Rewards
Instacart’s partnership with Klarna expands beyond Buy Now, Pay Later to include loyalty incentives, flexible financing options, cash pools for shared spending and same-day delivery.
+20% Average Order Value
+15% User Retention
+12% Checkout Completion
Credova Brand Identity and UX/UI Refresh
Redesign of the Credova brand identity across logo, voice, UX/UI, iconography, and typography to unify and scale the online financing experience.
-35% Lower Abandonment Rate
+15-20% Application Completion
Unified Brand Across Product & Marketing
Credova Brand Identity and UX/UI Refresh
Redesign of the Credova brand identity across logo, voice, UX/UI, iconography, and typography to unify and scale the online financing experience.
Credova Brand Identity and UX/UI Refresh
Redesign of the Credova brand identity across logo, voice, UX/UI, iconography, and typography to unify and scale the online financing experience.
-35% Lower Abandonment Rate
+15-20% Application Completion
Unified Brand Across Product & Marketing
Trusted by Professionals
Trusted by Professionals
A collection of testimonials from a few of my favorite clients.
Thank you for all of your amazing contributions over the years. It has truly made a huge difference and impact on the business.
Your design expertise has been invaluable from launching the first US product to crafting the global pitch deck that has reached 1000s of merchants worldwide.
Sebastian Siemiatkowski
CEO, Klarna
Jeff’s commitment to excellence goes beyond just precision—he embodies the entrepreneurial mindset in everything he does.
His ability to think strategically while maintaining a meticulous attention to detail sets him apart, making him an invaluable asset to any project or business endeavor.
Dustin Lopez
Owner, One Red Door Photo
Jeff was substantial, creative, thorough, and timely in designing our website. Through his suggestion, our website is now formatted to fit all mobile/tablet screen sizes for the convenience of our clients. We would highly recommend his expertise and talent to any business seeking a web designer.
Olivia Pavone
Owner, Paws Awhile Pet
Jeff created our website and has done a terrific job maintaining/updating it over the years.
His work is both timely and accurate - all at a reasonable price. I would recommend him to anyone looking to have a website created and/or serviced.
David Spangler
Co-founder, AciveMath, Inc.
Thank you for all of your amazing contributions over the years. It has truly made a huge difference and impact on the business.
Your design expertise has been invaluable from launching the first US product to crafting the global pitch deck that has reached 1000s of merchants worldwide.
Sebastian Siemiatkowski
CEO, Klarna
Jeff’s commitment to excellence goes beyond just precision—he embodies the entrepreneurial mindset in everything he does.
His ability to think strategically while maintaining a meticulous attention to detail sets him apart, making him an invaluable asset to any project or business endeavor.
Dustin Lopez
Owner, One Red Door Photo
Jeff was substantial, creative, thorough, and timely in designing our website. Through his suggestion, our website is now formatted to fit all mobile/tablet screen sizes for the convenience of our clients. We would highly recommend his expertise and talent to any business seeking a web designer.
Olivia Pavone
Owner, Paws Awhile Pet
Jeff created our website and has done a terrific job maintaining/updating it over the years.
His work is both timely and accurate - all at a reasonable price. I would recommend him to anyone looking to have a website created and/or serviced.
David Spangler
Co-founder, AciveMath, Inc.
Thank you for all of your amazing contributions over the years. It has truly made a huge difference and impact on the business.
Your design expertise has been invaluable from launching the first US product to crafting the global pitch deck that has reached 1000s of merchants worldwide.
Sebastian Siemiatkowski
CEO, Klarna
Jeff’s commitment to excellence goes beyond just precision—he embodies the entrepreneurial mindset in everything he does.
His ability to think strategically while maintaining a meticulous attention to detail sets him apart, making him an invaluable asset to any project or business endeavor.
Dustin Lopez
Owner, One Red Door Photo
Jeff was substantial, creative, thorough, and timely in designing our website. Through his suggestion, our website is now formatted to fit all mobile/tablet screen sizes for the convenience of our clients. We would highly recommend his expertise and talent to any business seeking a web designer.
Olivia Pavone
Owner, Paws Awhile Pet
Jeff created our website and has done a terrific job maintaining/updating it over the years.
His work is both timely and accurate - all at a reasonable price. I would recommend him to anyone looking to have a website created and/or serviced.
David Spangler
Co-founder, AciveMath, Inc.
Thank you for all of your amazing contributions over the years. It has truly made a huge difference and impact on the business.
Your design expertise has been invaluable from launching the first US product to crafting the global pitch deck that has reached 1000s of merchants worldwide.
Sebastian Siemiatkowski
CEO, Klarna
Jeff’s commitment to excellence goes beyond just precision—he embodies the entrepreneurial mindset in everything he does.
His ability to think strategically while maintaining a meticulous attention to detail sets him apart, making him an invaluable asset to any project or business endeavor.
Dustin Lopez
Owner, One Red Door Photo
Jeff was substantial, creative, thorough, and timely in designing our website. Through his suggestion, our website is now formatted to fit all mobile/tablet screen sizes for the convenience of our clients. We would highly recommend his expertise and talent to any business seeking a web designer.
Olivia Pavone
Owner, Paws Awhile Pet
Jeff created our website and has done a terrific job maintaining/updating it over the years.
His work is both timely and accurate - all at a reasonable price. I would recommend him to anyone looking to have a website created and/or serviced.
David Spangler
Co-founder, AciveMath, Inc.
Thank you for all of your amazing contributions over the years. It has truly made a huge difference and impact on the business.
Your design expertise has been invaluable from launching the first US product to crafting the global pitch deck that has reached 1000s of merchants worldwide.
Sebastian Siemiatkowski
CEO, Klarna
Jeff’s commitment to excellence goes beyond just precision—he embodies the entrepreneurial mindset in everything he does.
His ability to think strategically while maintaining a meticulous attention to detail sets him apart, making him an invaluable asset to any project or business endeavor.
Dustin Lopez
Owner, One Red Door Photo
Jeff was substantial, creative, thorough, and timely in designing our website. Through his suggestion, our website is now formatted to fit all mobile/tablet screen sizes for the convenience of our clients. We would highly recommend his expertise and talent to any business seeking a web designer.
Olivia Pavone
Owner, Paws Awhile Pet
Jeff created our website and has done a terrific job maintaining/updating it over the years.
His work is both timely and accurate - all at a reasonable price. I would recommend him to anyone looking to have a website created and/or serviced.
David Spangler
Co-founder, AciveMath, Inc.
Thank you for all of your amazing contributions over the years. It has truly made a huge difference and impact on the business.
Your design expertise has been invaluable from launching the first US product to crafting the global pitch deck that has reached 1000s of merchants worldwide.
Sebastian Siemiatkowski
CEO, Klarna
Jeff’s commitment to excellence goes beyond just precision—he embodies the entrepreneurial mindset in everything he does.
His ability to think strategically while maintaining a meticulous attention to detail sets him apart, making him an invaluable asset to any project or business endeavor.
Dustin Lopez
Owner, One Red Door Photo
Jeff was substantial, creative, thorough, and timely in designing our website. Through his suggestion, our website is now formatted to fit all mobile/tablet screen sizes for the convenience of our clients. We would highly recommend his expertise and talent to any business seeking a web designer.
Olivia Pavone
Owner, Paws Awhile Pet
Jeff created our website and has done a terrific job maintaining/updating it over the years.
His work is both timely and accurate - all at a reasonable price. I would recommend him to anyone looking to have a website created and/or serviced.
David Spangler
Co-founder, AciveMath, Inc.
Thank you for all of your amazing contributions over the years. It has truly made a huge difference and impact on the business.
Your design expertise has been invaluable from launching the first US product to crafting the global pitch deck that has reached 1000s of merchants worldwide.
Sebastian Siemiatkowski
CEO, Klarna
Jeff’s commitment to excellence goes beyond just precision—he embodies the entrepreneurial mindset in everything he does.
His ability to think strategically while maintaining a meticulous attention to detail sets him apart, making him an invaluable asset to any project or business endeavor.
Dustin Lopez
Owner, One Red Door Photo
Jeff was substantial, creative, thorough, and timely in designing our website. Through his suggestion, our website is now formatted to fit all mobile/tablet screen sizes for the convenience of our clients. We would highly recommend his expertise and talent to any business seeking a web designer.
Olivia Pavone
Owner, Paws Awhile Pet
Jeff created our website and has done a terrific job maintaining/updating it over the years.
His work is both timely and accurate - all at a reasonable price. I would recommend him to anyone looking to have a website created and/or serviced.
David Spangler
Co-founder, AciveMath, Inc.
Thank you for all of your amazing contributions over the years. It has truly made a huge difference and impact on the business.
Your design expertise has been invaluable from launching the first US product to crafting the global pitch deck that has reached 1000s of merchants worldwide.
Sebastian Siemiatkowski
CEO, Klarna
Jeff’s commitment to excellence goes beyond just precision—he embodies the entrepreneurial mindset in everything he does.
His ability to think strategically while maintaining a meticulous attention to detail sets him apart, making him an invaluable asset to any project or business endeavor.
Dustin Lopez
Owner, One Red Door Photo
Jeff was substantial, creative, thorough, and timely in designing our website. Through his suggestion, our website is now formatted to fit all mobile/tablet screen sizes for the convenience of our clients. We would highly recommend his expertise and talent to any business seeking a web designer.
Olivia Pavone
Owner, Paws Awhile Pet
Jeff created our website and has done a terrific job maintaining/updating it over the years.
His work is both timely and accurate - all at a reasonable price. I would recommend him to anyone looking to have a website created and/or serviced.
David Spangler
Co-founder, AciveMath, Inc.
Thank you for all of your amazing contributions over the years. It has truly made a huge difference and impact on the business.
Your design expertise has been invaluable from launching the first US product to crafting the global pitch deck that has reached 1000s of merchants worldwide.
Sebastian Siemiatkowski
CEO, Klarna
Jeff’s commitment to excellence goes beyond just precision—he embodies the entrepreneurial mindset in everything he does.
His ability to think strategically while maintaining a meticulous attention to detail sets him apart, making him an invaluable asset to any project or business endeavor.
Dustin Lopez
Owner, One Red Door Photo
Jeff was substantial, creative, thorough, and timely in designing our website. Through his suggestion, our website is now formatted to fit all mobile/tablet screen sizes for the convenience of our clients. We would highly recommend his expertise and talent to any business seeking a web designer.
Olivia Pavone
Owner, Paws Awhile Pet
Jeff created our website and has done a terrific job maintaining/updating it over the years.
His work is both timely and accurate - all at a reasonable price. I would recommend him to anyone looking to have a website created and/or serviced.
David Spangler
Co-founder, AciveMath, Inc.
Thank you for all of your amazing contributions over the years. It has truly made a huge difference and impact on the business.
Your design expertise has been invaluable from launching the first US product to crafting the global pitch deck that has reached 1000s of merchants worldwide.
Sebastian Siemiatkowski
CEO, Klarna
Jeff’s commitment to excellence goes beyond just precision—he embodies the entrepreneurial mindset in everything he does.
His ability to think strategically while maintaining a meticulous attention to detail sets him apart, making him an invaluable asset to any project or business endeavor.
Dustin Lopez
Owner, One Red Door Photo
Jeff was substantial, creative, thorough, and timely in designing our website. Through his suggestion, our website is now formatted to fit all mobile/tablet screen sizes for the convenience of our clients. We would highly recommend his expertise and talent to any business seeking a web designer.
Olivia Pavone
Owner, Paws Awhile Pet
Jeff created our website and has done a terrific job maintaining/updating it over the years.
His work is both timely and accurate - all at a reasonable price. I would recommend him to anyone looking to have a website created and/or serviced.
David Spangler
Co-founder, AciveMath, Inc.
Thank you for all of your amazing contributions over the years. It has truly made a huge difference and impact on the business.
Your design expertise has been invaluable from launching the first US product to crafting the global pitch deck that has reached 1000s of merchants worldwide.
Sebastian Siemiatkowski
CEO, Klarna
Jeff’s commitment to excellence goes beyond just precision—he embodies the entrepreneurial mindset in everything he does.
His ability to think strategically while maintaining a meticulous attention to detail sets him apart, making him an invaluable asset to any project or business endeavor.
Dustin Lopez
Owner, One Red Door Photo
Jeff was substantial, creative, thorough, and timely in designing our website. Through his suggestion, our website is now formatted to fit all mobile/tablet screen sizes for the convenience of our clients. We would highly recommend his expertise and talent to any business seeking a web designer.
Olivia Pavone
Owner, Paws Awhile Pet
Jeff created our website and has done a terrific job maintaining/updating it over the years.
His work is both timely and accurate - all at a reasonable price. I would recommend him to anyone looking to have a website created and/or serviced.
David Spangler
Co-founder, AciveMath, Inc.
Thank you for all of your amazing contributions over the years. It has truly made a huge difference and impact on the business.
Your design expertise has been invaluable from launching the first US product to crafting the global pitch deck that has reached 1000s of merchants worldwide.
Sebastian Siemiatkowski
CEO, Klarna
Jeff’s commitment to excellence goes beyond just precision—he embodies the entrepreneurial mindset in everything he does.
His ability to think strategically while maintaining a meticulous attention to detail sets him apart, making him an invaluable asset to any project or business endeavor.
Dustin Lopez
Owner, One Red Door Photo
Jeff was substantial, creative, thorough, and timely in designing our website. Through his suggestion, our website is now formatted to fit all mobile/tablet screen sizes for the convenience of our clients. We would highly recommend his expertise and talent to any business seeking a web designer.
Olivia Pavone
Owner, Paws Awhile Pet
Jeff created our website and has done a terrific job maintaining/updating it over the years.
His work is both timely and accurate - all at a reasonable price. I would recommend him to anyone looking to have a website created and/or serviced.
David Spangler
Co-founder, AciveMath, Inc.
Process Q&A
What is your design process?
My design process typically involves four key phases: research, design, prototype, and test. In the research phase, I gather insights about the user and their needs. In the design phase, I create wireframes and visual designs that meet those needs. In the prototype phase, I create interactive models of the design for testing. In the test phase, I collect feedback from users to refine the design.
What is your design process?
What is your design process?
My design process typically involves four key phases: research, design, prototype, and test. In the research phase, I gather insights about the user and their needs. In the design phase, I create wireframes and visual designs that meet those needs. In the prototype phase, I create interactive models of the design for testing. In the test phase, I collect feedback from users to refine the design.
What tools and software do you use for UX design?
What tools and software do you use for UX design?
What tools and software do you use for UX design?
How do you measure the success of your UX designs?
How do you measure the success of your UX designs?
How do you measure the success of your UX designs?