Industry
Industry
Grocery
Grocery
Headquarters
Headquarters
San Francisco
Founded
Founded
2012
Company size
Company size
3,000
Challenge
Instacart needed to increase Express adoption, reduce checkout friction, and drive repeat usage across both in-app and in-store purchases while preserving speed and trust in a high-frequency grocery experience. Klarna needed a native integration that showcased flexible payments, rewards, and social money movement without disrupting Instacart’s core flows.
Approach
I designed a seamless Klarna integration embedded directly into the Instacart app, centered on immediate value and everyday utility. The experience introduced an Instacart Express Credit Card powered by Klarna, enabling 2X rewards on all purchases including in-store spend, with instant rewards access via InstaCash.
At checkout, users could choose pay-later and split-payment options, while new cash pools allowed friends and families to create shared funds, send instant P2P payments, and collaborate through shared carts for group grocery orders, events, and household shopping. Partner merchant integrations (e.g., Macy’s, Apple) extended same-day delivery beyond groceries while maintaining a cohesive, native experience.
My Role
Led end-to-end product design across discovery, UX, UI, and prototyping
Designed Instacart Express Credit Card onboarding and rewards education
Created in-store and in-app reward tracking for 2X points across purchases
Designed Cash Pools, instant P2P payments, and shared cart concepts
Defined scalable UX patterns across Instacart and Klarna design systems
Partnered with Product, Engineering, Data, and BizDev to align UX to growth KPIs
Results
+30% engagement with rewards, InstaCash, and Cash Pools within 30 days
+18-25% increase in Instacart Express conversion
+20% increase in AOV from 2× rewards and flexible payments
+15% growth in repeat purchases driven by card rewards and shared carts
+12% lift in checkout completion with split-payment and pay-later options
+20%
Average Order Value
Average Order Value
+15%
User Retention
User Retention
+12%
Checkout Completion
Checkout Completion
Trusted by Professionals
Trusted by Professionals
A collection of testimonials from a few of my favorite clients.
Thank you for all of your amazing contributions over the years. It has truly made a huge difference and impact on the business.
Your design expertise has been invaluable from launching the first US product to crafting the global pitch deck that has reached 1000s of merchants worldwide.
Sebastian Siemiatkowski
CEO, Klarna
Jeff’s commitment to excellence goes beyond just precision—he embodies the entrepreneurial mindset in everything he does.
His ability to think strategically while maintaining a meticulous attention to detail sets him apart, making him an invaluable asset to any project or business endeavor.
Dustin Lopez
Owner, One Red Door Photo
Jeff was substantial, creative, thorough, and timely in designing our website. Through his suggestion, our website is now formatted to fit all mobile/tablet screen sizes for the convenience of our clients. We would highly recommend his expertise and talent to any business seeking a web designer.
Olivia Pavone
Owner, Paws Awhile Pet
Jeff created our website and has done a terrific job maintaining/updating it over the years.
His work is both timely and accurate - all at a reasonable price. I would recommend him to anyone looking to have a website created and/or serviced.
David Spangler
Co-founder, AciveMath, Inc.
Thank you for all of your amazing contributions over the years. It has truly made a huge difference and impact on the business.
Your design expertise has been invaluable from launching the first US product to crafting the global pitch deck that has reached 1000s of merchants worldwide.
Sebastian Siemiatkowski
CEO, Klarna
Jeff’s commitment to excellence goes beyond just precision—he embodies the entrepreneurial mindset in everything he does.
His ability to think strategically while maintaining a meticulous attention to detail sets him apart, making him an invaluable asset to any project or business endeavor.
Dustin Lopez
Owner, One Red Door Photo
Jeff was substantial, creative, thorough, and timely in designing our website. Through his suggestion, our website is now formatted to fit all mobile/tablet screen sizes for the convenience of our clients. We would highly recommend his expertise and talent to any business seeking a web designer.
Olivia Pavone
Owner, Paws Awhile Pet
Jeff created our website and has done a terrific job maintaining/updating it over the years.
His work is both timely and accurate - all at a reasonable price. I would recommend him to anyone looking to have a website created and/or serviced.
David Spangler
Co-founder, AciveMath, Inc.
Thank you for all of your amazing contributions over the years. It has truly made a huge difference and impact on the business.
Your design expertise has been invaluable from launching the first US product to crafting the global pitch deck that has reached 1000s of merchants worldwide.
Sebastian Siemiatkowski
CEO, Klarna
Jeff’s commitment to excellence goes beyond just precision—he embodies the entrepreneurial mindset in everything he does.
His ability to think strategically while maintaining a meticulous attention to detail sets him apart, making him an invaluable asset to any project or business endeavor.
Dustin Lopez
Owner, One Red Door Photo
Jeff was substantial, creative, thorough, and timely in designing our website. Through his suggestion, our website is now formatted to fit all mobile/tablet screen sizes for the convenience of our clients. We would highly recommend his expertise and talent to any business seeking a web designer.
Olivia Pavone
Owner, Paws Awhile Pet
Jeff created our website and has done a terrific job maintaining/updating it over the years.
His work is both timely and accurate - all at a reasonable price. I would recommend him to anyone looking to have a website created and/or serviced.
David Spangler
Co-founder, AciveMath, Inc.
Thank you for all of your amazing contributions over the years. It has truly made a huge difference and impact on the business.
Your design expertise has been invaluable from launching the first US product to crafting the global pitch deck that has reached 1000s of merchants worldwide.
Sebastian Siemiatkowski
CEO, Klarna
Jeff’s commitment to excellence goes beyond just precision—he embodies the entrepreneurial mindset in everything he does.
His ability to think strategically while maintaining a meticulous attention to detail sets him apart, making him an invaluable asset to any project or business endeavor.
Dustin Lopez
Owner, One Red Door Photo
Jeff was substantial, creative, thorough, and timely in designing our website. Through his suggestion, our website is now formatted to fit all mobile/tablet screen sizes for the convenience of our clients. We would highly recommend his expertise and talent to any business seeking a web designer.
Olivia Pavone
Owner, Paws Awhile Pet
Jeff created our website and has done a terrific job maintaining/updating it over the years.
His work is both timely and accurate - all at a reasonable price. I would recommend him to anyone looking to have a website created and/or serviced.
David Spangler
Co-founder, AciveMath, Inc.
Thank you for all of your amazing contributions over the years. It has truly made a huge difference and impact on the business.
Your design expertise has been invaluable from launching the first US product to crafting the global pitch deck that has reached 1000s of merchants worldwide.
Sebastian Siemiatkowski
CEO, Klarna
Jeff’s commitment to excellence goes beyond just precision—he embodies the entrepreneurial mindset in everything he does.
His ability to think strategically while maintaining a meticulous attention to detail sets him apart, making him an invaluable asset to any project or business endeavor.
Dustin Lopez
Owner, One Red Door Photo
Jeff was substantial, creative, thorough, and timely in designing our website. Through his suggestion, our website is now formatted to fit all mobile/tablet screen sizes for the convenience of our clients. We would highly recommend his expertise and talent to any business seeking a web designer.
Olivia Pavone
Owner, Paws Awhile Pet
Jeff created our website and has done a terrific job maintaining/updating it over the years.
His work is both timely and accurate - all at a reasonable price. I would recommend him to anyone looking to have a website created and/or serviced.
David Spangler
Co-founder, AciveMath, Inc.
Thank you for all of your amazing contributions over the years. It has truly made a huge difference and impact on the business.
Your design expertise has been invaluable from launching the first US product to crafting the global pitch deck that has reached 1000s of merchants worldwide.
Sebastian Siemiatkowski
CEO, Klarna
Jeff’s commitment to excellence goes beyond just precision—he embodies the entrepreneurial mindset in everything he does.
His ability to think strategically while maintaining a meticulous attention to detail sets him apart, making him an invaluable asset to any project or business endeavor.
Dustin Lopez
Owner, One Red Door Photo
Jeff was substantial, creative, thorough, and timely in designing our website. Through his suggestion, our website is now formatted to fit all mobile/tablet screen sizes for the convenience of our clients. We would highly recommend his expertise and talent to any business seeking a web designer.
Olivia Pavone
Owner, Paws Awhile Pet
Jeff created our website and has done a terrific job maintaining/updating it over the years.
His work is both timely and accurate - all at a reasonable price. I would recommend him to anyone looking to have a website created and/or serviced.
David Spangler
Co-founder, AciveMath, Inc.
Thank you for all of your amazing contributions over the years. It has truly made a huge difference and impact on the business.
Your design expertise has been invaluable from launching the first US product to crafting the global pitch deck that has reached 1000s of merchants worldwide.
Sebastian Siemiatkowski
CEO, Klarna
Jeff’s commitment to excellence goes beyond just precision—he embodies the entrepreneurial mindset in everything he does.
His ability to think strategically while maintaining a meticulous attention to detail sets him apart, making him an invaluable asset to any project or business endeavor.
Dustin Lopez
Owner, One Red Door Photo
Jeff was substantial, creative, thorough, and timely in designing our website. Through his suggestion, our website is now formatted to fit all mobile/tablet screen sizes for the convenience of our clients. We would highly recommend his expertise and talent to any business seeking a web designer.
Olivia Pavone
Owner, Paws Awhile Pet
Jeff created our website and has done a terrific job maintaining/updating it over the years.
His work is both timely and accurate - all at a reasonable price. I would recommend him to anyone looking to have a website created and/or serviced.
David Spangler
Co-founder, AciveMath, Inc.
Thank you for all of your amazing contributions over the years. It has truly made a huge difference and impact on the business.
Your design expertise has been invaluable from launching the first US product to crafting the global pitch deck that has reached 1000s of merchants worldwide.
Sebastian Siemiatkowski
CEO, Klarna
Jeff’s commitment to excellence goes beyond just precision—he embodies the entrepreneurial mindset in everything he does.
His ability to think strategically while maintaining a meticulous attention to detail sets him apart, making him an invaluable asset to any project or business endeavor.
Dustin Lopez
Owner, One Red Door Photo
Jeff was substantial, creative, thorough, and timely in designing our website. Through his suggestion, our website is now formatted to fit all mobile/tablet screen sizes for the convenience of our clients. We would highly recommend his expertise and talent to any business seeking a web designer.
Olivia Pavone
Owner, Paws Awhile Pet
Jeff created our website and has done a terrific job maintaining/updating it over the years.
His work is both timely and accurate - all at a reasonable price. I would recommend him to anyone looking to have a website created and/or serviced.
David Spangler
Co-founder, AciveMath, Inc.
Thank you for all of your amazing contributions over the years. It has truly made a huge difference and impact on the business.
Your design expertise has been invaluable from launching the first US product to crafting the global pitch deck that has reached 1000s of merchants worldwide.
Sebastian Siemiatkowski
CEO, Klarna
Jeff’s commitment to excellence goes beyond just precision—he embodies the entrepreneurial mindset in everything he does.
His ability to think strategically while maintaining a meticulous attention to detail sets him apart, making him an invaluable asset to any project or business endeavor.
Dustin Lopez
Owner, One Red Door Photo
Jeff was substantial, creative, thorough, and timely in designing our website. Through his suggestion, our website is now formatted to fit all mobile/tablet screen sizes for the convenience of our clients. We would highly recommend his expertise and talent to any business seeking a web designer.
Olivia Pavone
Owner, Paws Awhile Pet
Jeff created our website and has done a terrific job maintaining/updating it over the years.
His work is both timely and accurate - all at a reasonable price. I would recommend him to anyone looking to have a website created and/or serviced.
David Spangler
Co-founder, AciveMath, Inc.
Thank you for all of your amazing contributions over the years. It has truly made a huge difference and impact on the business.
Your design expertise has been invaluable from launching the first US product to crafting the global pitch deck that has reached 1000s of merchants worldwide.
Sebastian Siemiatkowski
CEO, Klarna
Jeff’s commitment to excellence goes beyond just precision—he embodies the entrepreneurial mindset in everything he does.
His ability to think strategically while maintaining a meticulous attention to detail sets him apart, making him an invaluable asset to any project or business endeavor.
Dustin Lopez
Owner, One Red Door Photo
Jeff was substantial, creative, thorough, and timely in designing our website. Through his suggestion, our website is now formatted to fit all mobile/tablet screen sizes for the convenience of our clients. We would highly recommend his expertise and talent to any business seeking a web designer.
Olivia Pavone
Owner, Paws Awhile Pet
Jeff created our website and has done a terrific job maintaining/updating it over the years.
His work is both timely and accurate - all at a reasonable price. I would recommend him to anyone looking to have a website created and/or serviced.
David Spangler
Co-founder, AciveMath, Inc.
Thank you for all of your amazing contributions over the years. It has truly made a huge difference and impact on the business.
Your design expertise has been invaluable from launching the first US product to crafting the global pitch deck that has reached 1000s of merchants worldwide.
Sebastian Siemiatkowski
CEO, Klarna
Jeff’s commitment to excellence goes beyond just precision—he embodies the entrepreneurial mindset in everything he does.
His ability to think strategically while maintaining a meticulous attention to detail sets him apart, making him an invaluable asset to any project or business endeavor.
Dustin Lopez
Owner, One Red Door Photo
Jeff was substantial, creative, thorough, and timely in designing our website. Through his suggestion, our website is now formatted to fit all mobile/tablet screen sizes for the convenience of our clients. We would highly recommend his expertise and talent to any business seeking a web designer.
Olivia Pavone
Owner, Paws Awhile Pet
Jeff created our website and has done a terrific job maintaining/updating it over the years.
His work is both timely and accurate - all at a reasonable price. I would recommend him to anyone looking to have a website created and/or serviced.
David Spangler
Co-founder, AciveMath, Inc.
Thank you for all of your amazing contributions over the years. It has truly made a huge difference and impact on the business.
Your design expertise has been invaluable from launching the first US product to crafting the global pitch deck that has reached 1000s of merchants worldwide.
Sebastian Siemiatkowski
CEO, Klarna
Jeff’s commitment to excellence goes beyond just precision—he embodies the entrepreneurial mindset in everything he does.
His ability to think strategically while maintaining a meticulous attention to detail sets him apart, making him an invaluable asset to any project or business endeavor.
Dustin Lopez
Owner, One Red Door Photo
Jeff was substantial, creative, thorough, and timely in designing our website. Through his suggestion, our website is now formatted to fit all mobile/tablet screen sizes for the convenience of our clients. We would highly recommend his expertise and talent to any business seeking a web designer.
Olivia Pavone
Owner, Paws Awhile Pet
Jeff created our website and has done a terrific job maintaining/updating it over the years.
His work is both timely and accurate - all at a reasonable price. I would recommend him to anyone looking to have a website created and/or serviced.
David Spangler
Co-founder, AciveMath, Inc.